Stage 4: Monetize
You’ve done it! You created a podcast, launched it into the world, and built an audience. Now it’s time to be paid for your work. The resources in the next few sections will help you find the best ways to do just that.
Digital Products | Affiliate Marketing | Writing a Book | Community Funding | Coaching & Consulting | Sponsorship | Swag
One of the best ways to monetize your podcast is by selling digital products. Why? Because a digital course allows you to leverage your time and sell information to a large group of people while only putting in the work once. Doing this makes your life easier and allows you to produce a better overall course.
I’ve never used Zippy Courses but one of the biggest obstacles stopping people from creating and launching an online course is the tech behind it. Zippy Courses claims to solve that problem and based on people I’ve spoken with they seem to do a good job at it.
Try Zippy Courses
Seven Figure Courses
I’m a big fan of Derek Halpern, so when I got the chance to join the Seven Figure Courses group and learn how to create my own course I jumped on it. It’s a bit pricey, but if you are at the point that creating a course is an option then I highly recommend you look into this program.
If you aren’t quite ready to sell your own courses and products, then consider selling other people’s courses and products. That’s exactly what affiliate marketing is and, if done well, it can be insanely profitable.
Smart Passive Income
Pat Flynn should be known as the King of Affiliate Marketing. Prior to launching his own products he made a vast majority of his income through affiliate marketing and was kind enough to share every detail on his blog and podcast.
Smart Affiliate Marketing Strategies
This is an old site that sometimes has not so great products on it but if you are able to find something good that aligns with your audience then it is a great way to start earning an income. Clickbank is essentially a marketplace that connects people who want to sell a product with those who want to be an affiliate.
Learn More About Clickbank
Like Clickbank, JVZoo is a marketplace to connect people who want to sell a product with those who want to be an affiliate. It may take some time to find stuff that is worth your time but if you do there is good revenue to be made.
Learn More About JVZoo
Here’s something you probably didn’t know, you can become an affiliate for every single product on Amazon. This includes books, TVs, ugly sweaters…you name it. By partnering with Amazon you give yourself the potential to operate in and earn an income from any niche imaginable.
Join Amazon Associates
For many podcasters, partnering with Audible as an affiliate for audio books makes a lot of sense and at $15 per free trial conversion it’s a great opportunity.
Writing a Book
If you think you’ve got a book in you then it may just be a perfect way to monetize your podcast. Luckily there are a million and one tools nowadays to help you write, launch, and profit from your self-published book.
CreateSpace is a platform by Amazon to help writers self-publish their books through the Amazon platform and in paperback.
Kindle Direct Publishing (KDP)
KDP is a fantastic resource that has enabled millions of people around the world to write and publish their books without the need for traditional gatekeepers. When publishing with Amazon you keep 70% of all revenue generated.
Audiobook Creation Exchange (ACX)
ACX makes it easy for authors to find voice actors, create an audiobook, and distribute it to platforms like Audible, Amazon, and iTunes. As far as I understand it there is no upfront cost and you will receive royalties on all sales.
Authority Self Publishing
Founded by Steve Scott (the man with over 60 self-published books, many of which have become #1 best-sellers) Authority Self Publishing aims to help new authors through the entire process of writing and self-publishing their book.
The team at Epic Launch are focused on helping their clients have the biggest book launches possible using the same techniques the founder used to launch a massively successful book of his own.
If you aren’t ready to sell anything to your listeners then another potential option is to have your audience fund the show themselves. Doing so will get you some much needed revenue while giving your listeners a sense of ownership over the content.
This is an excellent platform that enables creators to collect regular donations from their audience. Listeners can choose to donate a set amount each month in exchange for certain rewards and in order to help you reach particular goals that you’ve set.
Coaching & Consulting
If you want to sell a product but aren’t entirely sure what it should be then coaching and consulting may be a great place to start. By working with coaching or consulting clients you give yourself the chance to learn firsthand what it is they are most frustrated by while earning revenue at the same time.
Neville’s Blog Post
This blog post is one of the most in depth I have read on the subject of consulting and coaching.
If you think that your audience is large enough that brands may be willing to partner with you then you’ve got a great opportunity to monetize your show through sponsorships. The resources below can help you navigate that process.
J/K Media Agency
Jessica Kupferman works hard for her clients, routinely landing them great deals with brands that are perfect for their show.
John Lee Dumas is a well known name in the world of podcasting and his podcast regularly generates 5 to 6 figures in revenue from sponsors. His guide on landing podcast sponsors is a must read for anyone travelling down that path.
Guide to Podcast Sponsorships
MidRoll is the #1 podcast ad platform out there. When you’ve reached a certain threshold of downloads you will be able to partner with them to list your show on their site and have them sell advertising for you.
Selling swag to your audience is always a great option thanks to its ability to generate revenue while building a deeper connection with your listener.
This is a great website that allows you to design and sell custom t-shirts using a campaign model. This means that if you don’t sell enough shirts, they don’t get printed at all. By approaching sales in this way you have the opportunity to test multiple campaigns without paying a dime.
Similar to TeeSpring, TeeChip allows you to create and sell merchandise with no upfront costs. One major difference is that your swag will get printed and delivered regardless of whether or not you hit your campaign minimums. This means profit for you even if you only sell a single shirt.
This is one of the best e-commerce platforms out there. Shopify makes it easy to create an e-commerce website, collect order information, and manage inventory.
One of the hardest things about podcasting is simply understanding what it is you need in order to make things work. From creating your show to launching, growing, and monetizing it long term things can get a bit confusing.
I hope that this guide helped you get a better understanding, not only of what you need, but also of what resources are currently available to you. I’ll be doing my best to keep this guide updated so be sure to check back often and if you have any suggestions for resources to add please head over to the contact page and let me know.
Stage 1: Research & Education
Where we explore what you can do after having the idea for a podcast and the tools to help set yourself up for success.
Stage 2: Production
Where we talk about EVERYTHING you need to produce the various aspects of your podcast. From artwork to intro music and everything in between.
Stage 3: Launch & Grow
Where we list all of the tools and educational resources for launching your podcast and building an audience.